How long does it take to go from idea to launched product?

A Discovery Sprint runs 1–2 weeks. MVP delivery takes 6 to 10 weeks. Most clients have a live product within 3 months.

Who owns the code and the product?

You do. All source code, designs, documentation, and infrastructure configurations are transferred to you upon delivery.

Do you work on a fixed-price or time-and-materials basis?

Discovery Sprints are always fixed-price. MVP builds are scoped with a fixed estimate after Discovery. Monthly retainers are flat rate.

MVP Development Timeline: From Idea to Launch in 12 Weeks

Most "MVP in 4 weeks" promises end in a half-baked demo that can't handle real users. Here's what a realistic timeline looks like when you're building something meant to generate revenue.

Weeks 1–2: Discovery Sprint

This is where most projects are won or lost. We define:

Who the product is for (and who it's not for)
The 3-5 core features that matter for launch
User flows and wireframes
Technical architecture and stack decisions
A fixed estimate for the build phase

Deliverable: Product blueprint document. You know exactly what you're paying for before committing.

Weeks 3–4: Design + Foundation

UI/UX design happens in parallel with backend foundation:

High-fidelity mockups for core screens
Database schema and API architecture
Authentication and authorization setup
CI/CD pipeline and staging environment

First demo at end of week 4. You see working software, not slides.

Weeks 5–8: Core Build

This is where the product takes shape. Bi-weekly demos mean you see progress every two weeks and can course-correct early.

Core features implemented end-to-end
Third-party integrations (payments, APIs, email)
Responsive design across devices
Error handling and edge cases

Weeks 9–10: Polish + QA

Performance optimization
Cross-browser and device testing
Security audit and hardening
Analytics integration (you need data from day one)
Content and copy finalization

Weeks 11–12: Launch

Production deployment
DNS, SSL, domain configuration
Monitoring and alerting setup
Knowledge transfer and documentation
Launch support and initial user feedback

After Launch: Iteration

The product is live, but the work isn't over. This is where analytics start telling you what's working and what's not. Monthly iteration sprints keep the product improving based on real data.

Want to see this timeline applied to your idea? Book a Discovery call.